Advertising Creative: Strategy, Copy, and Design

£49.20£69.40 (-29%)

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.

 

The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.

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EAN: 5000000492022 SKU: 3443119E Category:

Additional information

Publisher

Inc., SAGE Publications, Third edition (8 Jan. 2013)

Language

English

Paperback

448 pages

ISBN-10

1452203636

ISBN-13

978-1452203638

Dimensions

20.96 x 1.91 x 26.67 cm

Average Rating

4.00

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Advertising Creative: Strategy, Copy, and Design

£49.20£69.40 (-29%)

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