Advertising For Dummies
£11.40
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
- Identify and reach your target audience
- Define and position your message
- Get the most bang for your buck
- Produce great ads for every medium
- Buy the different media
- Create buzz and use publicity
- Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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Additional information
| Publisher | 2nd edition (18 April 2011), For Dummies |
|---|---|
| Language | English |
| File size | 2819 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 443 pages |
by Amazon Customer
Good!
by Amazon Customer
Loved it
by G. D. Nuzum
As advertised, a good purchase.
by a13y
Thank you
by Buzzman
very good product very pleased with it
by Camy
Its how to advertise your own small business rather than explaining the advertising industry
by Mrs. Carolyn Ching
If you’ve never been employed in advertising but wanna be, you really need to read this book to find out the basics. If you’re slogging away in advertising and don’t really understand it — this will make it all clear. Lots of excellent advice. A book you need close at hand to refer to when others give you the wrong advice!
by Gale
I got this book for my 17 year old daughter. She has little knowledge of advertising but likes the ‘for dummies’ books as they present things clearly in an uncomplicated way. She would recommend it