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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
£10.40
IN MARKETING What is the main difference between “”pathetic”” and “”profitable?”” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It’s true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad’s profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.
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Additional information
| Publisher | Anniversary edition (23 Mar. 2018), Morgan James Publishing |
|---|---|
| Language | English |
| Paperback | 148 pages |
| ISBN-10 | 1683501454 |
| ISBN-13 | 978-1683501459 |
| Dimensions | 15.24 x 1.27 x 22.86 cm |
by Graham Arrowsmith
David has written a book for those of us that need a little inspiration (usually in time for a short deadline). You are seeking a form of words for your headline or subject line that won’t mangle your project’s outcomes. Better, you want a headline that’ll catapult results. In this book, you have space to write your variants of proven headline winners. Don’t just copy, adapt. David creates a formula you can easily follow per headline to help you develop the headline that will work best for you. Whether you are a business-owner, copywriter or content writer – buy this book.
by Graham Arrowsmith
In all honesty, the content is decent. It’s more of a quick guide/manual rather than a book. The headlines are decent and adaptable, and I have already seen them work. I would argue that there is nothing in here that you couldn’t glean from reading the contents, apart from perhaps the 50 extra headline suggestions.
It has added value to my writing, but I do think it is overpriced for what it contains. If you go for it, get the kindle version. You pay your money and take your choice.
by Tolu A
Great if you’re not a natural marketer, and probably even if you are!
by keep_learning
297 Killer Variations on 20 Basic Headlines That Will Make The Author Rich!
Yes, I’m afraid this is a cynical review but what else is there to say?
How about this? There are 133 numbered pages in this book of which 37 pages are completely blank. (There are also several ‘chapters’ that end with three lines on top of an otherwise blank page, and there are an awful lot of half blank pages, but I didn’t count those.)
Why are all these pages blank? So that you can write your notes there, stupid, not because it’s an easy way to pad out a book! Duh!
Okay, but there are 297 Killer headlines right? It says so at the top of the table of contents!
Wrong again my friend. There are actually 20 BASIC headlines and each headline is allocated its own ‘chapter’ of four pages. Two of those pages will be made up of a dozen or so variations on the headline such as, ‘Do you make these computer mistakes?’ ‘Do you Make these Web Marketing Mistakes’ ‘Do you make these Reading Mistakes’ ‘Do you make these home Plumbing mistakes’ and the other two pages will be completely blank (for those notes, remember).
Clunk.
That was the sound of my head hitting the keyboard.
There’s got to be something of value in this book hasn’t there?
Correct.
Each so-called ‘chapter’ has a few lines explaining how the headline works and giving hints on making it work better, and these are definitely worth reading.
Furthermore right at the very end of the book (p87 – p94)you get a ‘Bonus 50 MORE killer headlines’ (his words) which are well worth having.
And there’s a ‘chapter’ (p113-p115) on ‘What do winning headlines look like’, another one ‘Real world examples:headlines from internet marketing’ (p117-p127) and another one on ’10 golden rules for writing powerful headlines’ (p129 – p132) that have some golden nuggets in them.
Still, this book could have been written in 25 pages and sold for a quarter of the price …. but anyone who’s read e-books knows that if you don’t have a lot of content you surround it with hype and multiply the price by 10 …
What else is there? Well, it’s fairly formulaic in that it has a whole load of testimonials at the front (copywriters love these) and a Bonus#1 and Bonus#2 chapters (always at the bottom of long sales letters) and right on the front cover in big bold letters ‘Bonus 2 Free CDs! $97 Value!’
The CDs didn’t fall out when I opened the book, and I found nothing inside the front or back cover explaining where they were, so I looked at the front page again.
Oh dear. In smaller print, ‘Details Inside’.
Hmmm, can’t find them anywhere. Ah, here they are, hidden on an inside page. They look good – you only have to pay for the postage – and they might be good, but by now my cynicism is setting like concrete and I don’t order.
Instead, I read to the back of the book.
‘Your Next Step,’ it says. ‘Author David Garfinkel has created an entire, comprehensive and easy-to-use systme for writing advertising. His System is called ‘Copywriting Templates.”
Cool, I think, maybe this guy is genuinely trying to help me. Let’s go to the link he’s given and see what he’s offering.
Oops! He wants my credit card details and (wait for it) $1197
Damn!
I pick myself up and sit in my chair.
Hmmm, let’s check out those testimonials once more. They were genuine, weren’t they? Not from people he knew looking to help out a mate and gain some exposure at the same time? Perish the thought!
Well, you decide for yourself.
“Should be mandatory reading for business owners!”
“David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won’t have to run ads with less than superb headlines! If there was ever a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I’ll give him a high 297 instead!”
Jay Conrad Levinson, Author, Guerrilla Marketing series of books.
So here’s my summary – some nuggets of information, cynically packaged. It’s sold in a formulaic way and ended up leaving me with a very bad taste in my mouth (it cost $47 don’t forget).
Is it worth buying?
Yes, but know what to expect.
And if you’re using these headlines then use them honestly. There’s nothing worse than buyers remorse, which can lead to lousy reviews like this.
by Julian Arnold
I had read quite a few disappointing reviews on this book and was very hesitant to buy the book. But I found this book to be really useful. The headlines template are really good and you are bound to find one that can be reused for your product or service. The only downside to this book is that I expected more material on how to write good advertising headlines
I am glad I ignored all the negative reviews and bought the book.
by Mr Drew
Insightful!
by Amazon Customer
This is an excellent book on writing headlines. It gives you the ‘formula’ for some of the classic headlines and explains, clearly, how to adapt those to a variety of businesses. If you write copy, it’s worth having in your library in order to get the juices flowing if you’re stuck.