Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

£66.50

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

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EAN: 5000000487967 SKU: E89A6793 Category:

Additional information

Publisher

10th edition (7 Aug. 2017), South-Western College Pub

Language

English

Paperback

635 pages

ISBN-10

9781337282659

ISBN-13

978-1337282659

Dimensions

20.96 x 1.91 x 26.67 cm

Average Rating

1.00

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1 Review For This Product

  1. 01

    by Jw

    I have received a black & white book at the full price!!

    This is ridiculous

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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)