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Advertising: Strategy, Creativity And Media
£40.60
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.
Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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Additional information
| Publisher | 1st edition (18 Feb. 2013), Pearson |
|---|---|
| Language | English |
| File size | 14167 KB |
| Simultaneous device usage | Up to 2 simultaneous devices, per publisher limits |
| Text-to-Speech | Not enabled |
| Enhanced typesetting | Not Enabled |
| X-Ray | Not Enabled |
| Word Wise | Not Enabled |
| Sticky notes | Not Enabled |
| Print length | 394 pages |
by Miacote
I had already read this book, so I knew exactly what it was like. I use it as a research item, so decided to buy my own copy as I had to return the copy I’d borrowed. A good source of information on the subject of advertising.
by Q Jian
I found this book is quite useful as I use it to do my assignment every time!