Advertising Today
£57.00
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s.
Each chapter includes an intimate interview with a key figure in advertising – including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads.
In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called ‘guerrilla’ advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.
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Additional information
| Publisher | Phaidon Press (1 Jun. 2001) |
|---|---|
| Language | English |
| Hardcover | 512 pages |
| ISBN-10 | 9780714839233 |
| ISBN-13 | 978-0714839233 |
| Dimensions | 26.04 x 5.08 x 29.85 cm |
by NoirWriter
If you want to understand the most popular advertising campaigns from the last thirty years, displayed in full format mostly, with a history of advertising during this period and interviews with the leading advertisers in their day: George Lois, John Hegarty and many others, with proper explanations of campaigns and though process, unlike the self serving D&AD annuals. Then this is the book for you. A massive 512 pages which will give you history, ideas and experience from the experts. Brilliant!
by LizWx
Big book, really useful. lots of information and images, great to learn and for project work. Cant fault this book.