AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
£30.40
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Read more
Additional information
| Publisher | 1st edition (3 Jan. 2022), Kogan page |
|---|---|
| Language | English |
| Paperback | 288 pages |
| ISBN-10 | 1398602000 |
| ISBN-13 | 978-1398602007 |
| Dimensions | 15.49 x 1.6 x 23.3 cm |
by Peter J. Scott
Katie covers the benefits, risks, issues, ethics, even the international political balance of power. She gives step-by-step advice on how to use AI, detailing the different ways it can be used, including technologies such as Emotion AI. There’s not just one bibliography for the book, but one for each chapter. She covers industries from telecomms to automotive and business units from HR to marketing. There are helpful graphics, numerous case studies, and succinct checklists. I can’t imagine anyone in marketing not wanting this book on their shelf. If you’re not up on AI today you’ll be out of a job tomorrow, and this is the way to stay ahead of the game.
by Amazon Customer
Really disappointed with this, especially at the price. Very little of actionable value. Feels like the author has just used AI’s current bankability to write an object lesson in stating the obvious. Lots of extremely high level pointers for people building their own AI rather than any useful way to use existing AI in a sales and marketing strategy
by Brucey
Katie really does know her stuff. She makes a complex and ever changing world understandable and illustrates her points with great examples.