Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
£13.70
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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Additional information
| Publisher | 1st edition (16 Dec. 2011), Wiley |
|---|---|
| Language | English |
| Hardcover | 304 pages |
| ISBN-10 | 9781118113363 |
| ISBN-13 | 978-1118113363 |
| Dimensions | 16 x 3.05 x 23.11 cm |
by James M Williams
I love this book, the content is interesting and engagement. My favourite part was the discussion on how music effects the buying decisions of a customer. Some great case studies here and very informative. Highly recommended to anyone who has an interest in business or marketing. The only reason I give it 4*’s is because the audio version voice over is a bit dull for my liking and quite often I’d fall to sleep listing to it.
by Mr. K. James
I’ll try to keep this short and as robust as possible.
If you’re new to Neuromarketing and it’s concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he definitely knows a great deal about this stuff. so you feel confident to trust his intelligence on this matter. As you begin to read this you will find that you have many “wow, i didn’t know that” moments. it’s quite exhilarating. you really feel like you’re getting some good stuff you’v never herd about before
now with that being said, i have to talk about the negative in this book. as you can tell by the title, he is explaining 100 ways you can market in the neuromarketing sense. and alot of these findings are not really fact, they are studies and observations and who’s to say that these studies have any major value, the sample size of these studies may not be large enough. nevertheless it is interesting and i think it’s something that we as business owners should check out. but i would say most of these little trinkets are nothing truly robust, instead they are just little ideas that may “tip the scale” in your favour. all in all i think everyone should give this a read, you may just be missing out. and if you never learnt anything about neuromarketing then you are most assuredly missing out
Feel free to email me at moneymavericks92@gmail.com
by Amazon Customer
Arrived in perfect condition, can’t wait to dive into reading it!
by alan smith
haven finished it yet but so far, compelling, relevant and practical insight to how we think and how to take positive advantage from it
by The Folkster
This book is a power house of relevant information on branding and the way we use our brain to influence our very own decisions
by Corin Birchall
Book is good and full of useful tips and tricks. If you read Rogers blog you’ll know most of this stuff anyway. A quick easy read.
by Calum I. MacLeod
Roger Dooley is an excellent writer and a popular speaker on the conference circuit. His book is easily accessible to someone without a background in psychology and the concepts are presented in a very practical manner with many real-world examples.
It is unusual to have so many chapters in a book, but Brainfluence flows effortlessly and you will find yourself wanting to take notes. Anyone with a business will have multiple light bulb moments from this book.
by R. John
I keep coming back to this book. It is full of enlightening information. It takes a mix of academic research and real world scenarios to explain neuromarketing. What I enjoy most is the chapter sizes. Great to pick up for 5 minutes and put down as you ponder what you have learnt.