Brands, Bandwagons & Bullsh*t: How marketing, advertising, media and PR work – the essential guide for career planning and professional understanding.
£4.70
Rory Sutherland, Vice Chairman at Ogilvy, said the following about ‘Brands, Bandwagons & Bullshit’: –
“I noticed that this book ingeniously starts with a glossary – which was recommendation enough. But it gets even better from there on. I’m really enjoying it”.
In marketing, it’s easy to get caught up in the hype – the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle.
Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won’t know the facts until it’s too late – so the best thing to do is research what’s out there and make the most informed choices possible.
‘Brands, Bandwagons & Bullshit’ was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it’s useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask).
Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy’s a Rubik’s Cube of a conundrum.
‘Brands, Bandwagons & Bullshit’ was written using notes, hints and tips I’ve found valuable myself and it also contains snippets from several articles I’ve written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey.
Part 1: Getting Started’ covers the things you might want to consider before you get your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).
This isn’t a ‘self-help’ book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will.
The baking of the cake is totally up to you, but hopefully you’ll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.
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Additional information
| Publisher | Brand Architects (3 Dec. 2021) |
|---|---|
| Language | English |
| File size | 12440 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 316 pages |
by Kkeith
Uncompromising and unequivocally on point. Make sure you have a read of this before you head down the rabbit hole of a career in advertising or marketing.
by Amazon Customer
This is a great book from the start. I completely different view of the marketing world from other books that I have read in the past. Insightful, honest and straight to the point. What ever stage of your working life you are at there is something new to learn in this book!
by Amazon Customer
This book is a true breath of fresh air – far away from the pedantic overselling of the glory of marketing and advertising & boring old “how to succeed” motivational BS, Harry Lang’s book offers a realistic insider’s POV of a world that we all know of but have very little real insight into. As someone who has worked in market research, insights and marketing (and been “on the ground” on the odd commercial shoot over the years), I’d recommend this as a must read to anyone who is contemplating a career in the industry, to anyone who wants to know more about the industry they’re already in, or to join in in the marketing/advertising veteran’s overview of what this small but powerful world is. A few moments of “ha! Yes! This is EXACTLY what it’s like”, peppered with other snippets of discovery, to chapters that genuinely spark reflection (and a brilliant glossary to boot!), Harry takes us on a journey through his impressive career and experience – and it’s a pretty fun ride.
by SR
I wish this book was available earlier in my career; essential reading for any ambitious marketer wanting to be at the top of their game. If you’re going to read one marketing book in 2022 – make it this one.
by Amazon Customer
Really fantastic book. Whether you are already in an established marketing/sales function and looking to understand other routes/ strategies to utilise, or you are in a startup looking at which marketing tactics are key first… this book has you covered. Great humour in the writing, examples of what good and bad can look like and help defining clarity and purpose. Would highly recommend it. Not just for marketers either, any commercial function should grab this to understand whats going on.
by Brean Wilkinson
A really punchy book, full of thought-provoking advice and insights that only come from someone who has been there, done it and bought the t-shirt. If you are an undergraduate considering embarking on a career in Marketing or Advertising then there is tons useful tips and interesting anecdotes on how to charter a path to success, without making all the mistakes many tend to make. I would recommend this book to a friend or someone studying Marketing at Uni, as I think they would get a lot out it.
by Susan
This book is really relevant to all sectors. I am in the public sector and I ordered this book to think about personal marketing/ career development – but in fact it is packed with pertinent content for everyone- communications, messaging tactics, persuasion, lateral thought and crisis management. Its given me a whole new perspective to problem solve and to drive forward. Loved it.
by Nick S
This book has been an enjoyable and most informative read. I have been in advertising (media owner/ publisher broadcaster side) for just over 20 years and for the last 10 years have been dealing closely with media agencies and Marketing teams on a pretty regular basis. Whilst its way too late for me to embark on a new career in marketing I still found this book extremely useful, as it answered many questions on Marketing and the many channels on offer (outside TV), I really should already know but too embarrassed to ask now! I will certainly be circulating this book amongst my colleagues to help spare their blushes in front of fully fledged Marketeers!