Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
£16.10£19.00 (-15%)
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
- Turn your customers into your advocates
- Manage your PR and use your marketing budget wisely
- Inspire your staff to live the brand too
- Deal with problems when something goes wrong
Branding isn’t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.
‘Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.’ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4’s The Secret Millionaire
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Additional information
| Publisher | 1st edition (13 April 2010), Capstone |
|---|---|
| Language | English |
| Paperback | 368 pages |
| ISBN-10 | 1907312420 |
| ISBN-13 | 978-1907312427 |
| Dimensions | 17.02 x 1.78 x 20.83 cm |
by Amazon Customer
This book surpassed my expectations. It has improved my knowledge and helped me to create an amazing brand for my business. I can not impress enough that it is the best book around.
by Ossie
I’ve not finished the book as yet but it is ‘real’. Professionally written and very accessible. In this climate of So much garbage content this book is a welcomed warmly for its pointed and very useful content.
by R de Bulat
Less of a 30 day plan, more a way of life: Simon Middleton’s book gets you to look at, or even discover, your core values, personnel strengths and weaknesses, customers and markets. If you want to build a business, you really do need to build a brand. As he points out in the book, branding is not just for the big boys, but also for the small, niche business where the brand is simply what people recognise you for and why they keep coming back. In times of recession, one’s brand is worth looking at afresh and with a critical eye. The exercises in the book may not be to everyone’s taste, or might seem to be a lot of effort, but it is easy to see the sense in them and how they would be of considerable help in focusing or refocusing on the things that matter and can be marketed better, more profitably, building value and critically assessing your own skills, or lack of them, and those who work with you. I have recently read The E Myth Revisited and found it to be an eye-opener, providing a Eureka moment: this book is an excellent accompaniment and probably much better than other titles in the e-myth stable. Together, they form a solid business building tool that is not to be missed.
by Hilary
This is a goodbook, if you’re just getting started with branding. Simon has wrote this in a easy to read way. The information is ok and lets you think about things in a good perspective, Alot of people think of a brand about being the logo, but by reading this you will soon come to find out that this is very not the case at all. The brand goes from colours you choose through to the products you sell
Good read worth trying
by Amanda Moore
I purchased this book as an experienced practitioner in IT marketing and business to enable me to consider how to help startups and SMBs build a brand and help people come to their own solutions. This book served much more than that purpose and would be an invaluable read for anyone running or involved in a business and needing to drive it forward. You will get out of this book much more if you take your time and emerge yourself in the journey. Even the familiar concepts are brought together and sequenced in a way that demands you do not hurry or skim, you need to think and participate and challenge yourself along the way. Useful for all levels of experience in business. I sincerely wish that this approach to Branding was taught at university, in my experience it isn’t but it would be invaluable if it was. Great value for money, buy it, don’t leave it on the shelf, use it, live it and Simon will help you think through and improve your brand and your business. This text is thoughtful, well structured and engaging the only limit to what you get out of it is that you take the time,effort and care to do the thinking for yourself that is required. I would recommend this to anyone wanting to think through how to develop build and craft a brand that will make a real economic difference and contribution to the business and be central to how it is developed. Other reviews suggest this assumes you already have a brand but I believe that reading this book applies as easily to anyone starting to build a brand as someone working with an existing brand or brand. This book can seem almost too accessible but its easy style is part of its art and the skill and insight of the author. His apparently easy style is very deliberately part of its appeal because before you know it and if you commit the time needed this book can have a profound impact on your ability and knowledge of how to build a brand. It will be most enjoyed with those on a mission to build a brand they are involved in. Create one in your minds eye if you do not have one as it is the application of what the book has to say that is so valuable, you will need an example to work through. It is a powerful addition to your bushiness toolkit.
by Kampamba Chelu
I will rate this book as a five star for someone new to branding.Its like an instruction menu on how to build a business where branding is concerned.
by Amazon Customer
This book is fantastic! It’s probably one of the best books about branding I’ve ever read. He writes it without the jargon, it’s practical and just what I needed. Perfect! I can’t wait to buy more books from him
by Mr. K. James
This is one solid book, if you’re just getting started with getting your brand up and running. Simon has wrote this in a “very easy” to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.
There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i’m very glad i picked it up
feel free to write me at moneymavericks92@gmail.com.