Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages
£7.90£9.90 (-20%)
Why LinkedIn Company Pages?
LinkedIn, the premier professional network, offers more than just networking opportunities. Its Company Pages are an untapped goldmine for businesses looking to elevate their brand, generate leads, attract top talent and outshine competitors. Business Gold meticulously guides you through the importance of LinkedIn Company Pages, showcasing why they are essential in today’s digital marketplace.
From Setup to Success
Embark on a journey from setting up your Company Page to employing advanced strategies that integrate seamlessly into your marketing efforts. This book is not just about creating a page; it’s about transforming it into a powerful marketing tool.
Gain Awareness, Authority, and Advantage
Learn how to
- Develop a deep understanding “Awareness” of the significance of Company Pages.
- Establish your brand’s “Authority” with compelling content and engagement strategies.
- Create a competitive “Advantage” by creating an industry-leading community.
Expert Insights & Practical Tips
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages gives you insights from leading industry LinkedIn experts Michelle J Raymond and Lynnaire Johnston.
Who Should Read This?
Whether you’re a budding entrepreneur, a marketing professional, or a social media manager, if you are a LinkedIn Company Page admin, Business Gold is your essential guide to mastering LinkedIn Company Pages. Transform your LinkedIn presence and give your business the online boost it deserves.
Get your copy of Business Gold today and turn LinkedIn page followers into business opportunities!
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Additional information
| Publisher | Lynnaire Johnston (18 Nov. 2021) |
|---|---|
| Language | English |
| Paperback | 121 pages |
| ISBN-10 | 0473605104 |
| ISBN-13 | 978-0473605100 |
| Dimensions | 13.97 x 0.71 x 21.59 cm |
by John Espirian
This book is an absolute gem. It’s short, well-written and jam packed full of useful information! LinkedIn business pages are sure to be big business in 2022 so start with this book to get you going!
by Dr JOY Madden
With a subheading of ‘Build Awareness, Authority, and Advantage with LinkedIn Company Pages’, Business Gold does just that. The book covers just how valuable LinkedIn Pages can be for all sizes of companies, businesses, and organisations.
For business owners who do not already have a website, the authors explain how LinkedIn Pages can be a useful alternative.
The book also covers the assets of having sub-Pages within your main company Page, such as Showcase Pages, Product Pages, Acquisition and Subsidiary Pages. (Comprehensive information on how to set these up is included.)
Of particular interest to most companies might be how to use LinkedIn Pages to select nine other companies (at time of writing) to directly compare your Company Page against.
The authors’ advice on ‘Sharing the Page’ as a post or direct message discusses some interesting advantages and disadvantages of doing so.
All in all, Business Gold illustrates how LinkedIn is moving with the times, with evolving businesses, and with the changes in the way that people work these days.
by @Timothy_Hughes
Today a modern digital business will have a webpage and it will also have a LinkedIn page, while many people think these are supposed to be static, you set them up and leave them. If you think this, then they are not working hard for you. Webpages and LinkedIn pages are there to create conversations, why? Because what you and I sell, requires us to have a conversation to make a sales. Therefore, a webpage and a LinkedIn profile, that create conversations, will create you sales.
After all, research shows that your prospects, customers, employees, future employees, investors and future investors have all migrated to digital and are actively looking for your products and services. They are looking for a company to buy from or a company to work at, they are not looking for some boring company, that want to work at a company with values, that has impact, that is fun. And your LinkedIn company profile, (as well as the profiles of your employees) is a place where you can influence, grow relationships and trust, which leads to conversations and commercial interaction.
But how do you set up a LinkedIn page, it’s not written down anywhere? In the book “business gold, Michelle J. Raymond and Lynnaire Johnston walk you through how to set-up a LinkedIn page. They also offer advice on why it shouldn’t be static, but a living, breathing thing that reflects your business, it’s culture
by TonyN
I was fortunate to get an advance copy of the manuscript for this one. Michelle and Lynnaire have done fantastically well to put together this piece of work in such a short time.
This book is a quick read and makes a good case for maintaining a company presence alongside a personal presence on LinkedIn. The “Gold Nuggets” section of each chapter provides handy reminders to keep you on the right track.
by Dr JOY Madden
I think as an author that perhaps the best feedback is evidence of change inspired by your writing. So, Michelle J Raymond and Lynnaire Johnston thank you for your inspiration to set up my new page Wisdom For Leadership – Book. It was down to you both!
Business Gold is a short, accessible read, spilling over with practical wisdom. I am not a tech nerd so the step by step guidance and summaries at the end of each chapter were very helpful. If you are pursuing organic growth on LinkedIn this is the book for you.