Content Marketing Strategy: Harness the Power of Your Brand’s Voice
£23.70
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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Additional information
| Publisher | 1st edition (3 Sept. 2023), Kogan page |
|---|---|
| Language | English |
| Paperback | 224 pages |
| ISBN-10 | 1398611506 |
| ISBN-13 | 978-1398611504 |
| Dimensions | 15.49 x 1.2 x 23.5 cm |
by @Timothy_Hughes
“Content Marketing Strategy – Harness the Power of Your Brand’s Voice” by Robert Rose offers a fresh perspective on the ever-evolving landscape of content marketing. In a world where marketers often question the need for yet another book on this subject, Rose proves that not all content marketing guides are created equal. He delves deep into the fundamentals of what content marketing is, why it’s essential, and most importantly, what a well-crafted content marketing strategy entails. What truly sets this book apart is Rose’s emphasis on the three core pillars that form the foundation of an effective strategy, providing readers with a structured framework for success.
Rose’s book doesn’t stop at theory; it’s a practical guide that navigates businesses through the process of shaping their strategic purpose, forming teams, and crafting charters. The author underscores the importance of viewing your organization as a media company, regardless of its industry, in today’s competitive business landscape. He doesn’t just preach the idea – he provides actionable steps and insights that empower companies to transform themselves into content marketing powerhouses. For marketers and business leaders seeking to harness the true potential of content marketing, “Content Marketing Strategy” is a valuable resource that offers both a comprehensive understanding of the field and a roadmap for successful implementation. Rose’s approach, rooted in real-world experience, sets this book apart and makes it a must-read for anyone serious about leveraging the power of their brand’s voice in the digital age.