Copywriting Third Edition: Successful writing for design, advertising and marketing

£20.10£23.70 (-15%)

An inspiring and essential book for everyone interested in improving the way they write. – Brian Minards, School of Advertising, Academy of Art University, San Francisco
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

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EAN: 5000000487387 SKU: 9D5187FA Category:

Additional information

Publisher

3rd edition (13 Sept. 2022), Laurence King Publishing

Language

English

Paperback

240 pages

ISBN-10

1529420245

ISBN-13

978-1529420241

Dimensions

17.27 x 2.16 x 24.64 cm

Average Rating

5.00

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1 Review For This Product

  1. 01

    by ms E olivier

    Just like Read me, the authors first book, this book is incredible, an absolute essential to any business, cannot recommend highly enough

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Copywriting Third Edition: Successful writing for design, advertising and marketing

£20.10£23.70 (-15%)

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