Creative Advertising: Ideas and Techniques from the World’s Best Campaigns
£8.80
Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
• Ways of visualizing concepts
• The art of illusion and paradox
• Using metaphor and analogy
• Deploying shock tactics and humour
Includes interviews with international professionals, providing unique insights into the working practices of top creatives.
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Additional information
| Publisher | 2nd edition (26 May 2008), Thames and Hudson Ltd |
|---|---|
| Language | English |
| Paperback | 256 pages |
| ISBN-10 | 0500287333 |
| ISBN-13 | 978-0500287330 |
| Dimensions | 25.4 x 2.03 x 28.7 cm |
by amag
Covers the subject I wanted for someone working in advertising.
by Mr Fox
This is a cracking book, loads of ideas from basic concept to finished item, would suit creative photographer or advertising promotion industry
by KayO
never got around to reading thru sadly but what i saw was good
by Diana
Been wanting to get this book for sooo long! Great advice on how creative process works with many brilliant campaign ideas as examples.
by Marky
A really good book that helped me with my university dissertation. Good way of thinking up clever and witty ideas
by Steve S.
Bought for my wife who is starting a new business
by JRHP
A great book – well worth the money. It is definitely a must-buy for anyone interested in advertising. Lovely quality and packed with ideas and inspiration
by B. Scott-Robinson
If you are an advertising creative, just work through the different models in here, apply them to your client, and you will end up with enough ideas to take to your CD.