Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
£20.90
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.
Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.
Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
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Additional information
| Publisher | 1st edition (3 Nov. 2020), Kogan page |
|---|---|
| Language | English |
| Paperback | 248 pages |
| ISBN-10 | 1789662508 |
| ISBN-13 | 978-1789662504 |
| Dimensions | 15.8 x 1.5 x 23.39 cm |
by philip cooper
Smart advice with clear explanations. Shows you how to create and execute a successful marketing strategy by actively listening to customers, which most of us should spend a lot more time doing!
by Amazon Customer
This is a well written, and nicely crafted book based on a great breadth of experiences from large to small companies and from real experts in the field. If you are wanting a better understanding about how you should be thinking about your customers, your business and your fundamental approach to them – this book is for you.
by Robin Cottrell
Very inciteful and would recommend it to anyone who looking to develop their career in Marketing