D&AD. The Copy Book
£15.50
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
About the series
Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!
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Additional information
| Publisher | TASCHEN (24 Nov. 2022) |
|---|---|
| Language | English |
| Hardcover | 544 pages |
| ISBN-10 | 3836568527 |
| ISBN-13 | 978-3836568524 |
| Dimensions | 14.61 x 5.08 x 19.69 cm |
by Paul Best
It gives you a mountain of ideas on how to approach any blank page problem you have. Well worth it.
by Never worked :(
Too small to read.
by P Mabin
For providing inspiration and sparking creative headlines, there are very few reference books that cut the mustard – but this one stands out. A great tool in our writing ability arsenal.
by *happygeek*
My name is Davey Winder and I’m a Taschen addict.
Even allowing for that, though, this really is a super-interesting book on what you might ordinarily perceive as something of a dull subject.
by Paul Smart
Unmissable reading for anyone in advertising writing ????
by Pokercism
Galvanising and more of a how-to book than overt how-to books. The advice feels ever-so-samey after a while but this is the tiniest of quibbles. Most of it is gold and a joy to read. Massively recommended for budding and established copywriters but, seriously, I would recommend this to *anyone* who writes *anything*. It’ll improve your texting, emailing, feature writing or PhD thesis. Would also look good decorating any room.