Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)

£14.20£18.00 (-21%)

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as ‘individuals’ in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

Read more

Buy product
EAN: 5000000489206 SKU: DF27C764 Category:

Additional information

Publisher

Illustrated edition (22 Jan. 2010), Marion Boyars

Language

English

Paperback

180 pages

ISBN-10

0714526150

ISBN-13

978-0714526157

Dimensions

18.03 x 1.02 x 21.59 cm

Average Rating

4.63

08
( 8 Reviews )
5 Star
62.5%
4 Star
37.5%
3 Star
0%
2 Star
0%
1 Star
0%

Only logged in customers who have purchased this product may leave a review.

8 Reviews For This Product

  1. 08

    by Susan

    Fabulous essential text on this subject, wonderful bargain. Bought for academic sister who has always wanted a copy.

  2. 08

    by T. Wrycraft

    Helpful, buy it secohand though, there’s lots that’s rapidly going out of date

  3. 08

    by Kevin

    Very good but sometimes very hard to understand. I struggled with some terminology but it will be worth re reading…

  4. 08

    by Delphine31

    It is very interesting. Have to read it for uni but I quite enjoyed it. It says a lot about advertising.

  5. 08

    by Alexandra BUCUR

    I read only parts of it for my dissertation but it’s very well written and I can’t wait to have the time to read it word by word.

  6. 08

    by John Aherne

    Great book. Great ideas. Thanks. John.

  7. 08

    by Kathleen B.

    great book for gender / media studies

  8. 08

    by K. Harness

    This is a great book and goes intop depth about ways adverts can be decoded, a great study guide

Main Menu

Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)

£14.20£18.00 (-21%)

Add to Cart