Digital Marketing
£19.00£53.20 (-64%)
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.
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Additional information
| Publisher | 7th edition (28 Jan. 2019), Pearson |
|---|---|
| Language | English |
| Paperback | 576 pages |
| ISBN-10 | 1292241578 |
| ISBN-13 | 978-1292241579 |
| Dimensions | 19.3 x 2.29 x 26.42 cm |
by The Blonde Plotters
Got this for my Digital Marketing diploma – a ton of info with lots of cross referencing and further information and resources links. Well worth it for consolidating what you learn on the CIM course.
by Angelou
It is the main textbook in my University. It is very informative but doesn’t go deep enough with the facts provided.
by Sebastian
Surely it is a very well written book with a strong academic perspective. For scholars and students it’s probably a 5-star book. However, I don’t think this book would satisfy marketing managers o entrepreneurs who look for a practical book about digital marketing, that can help with step by step guidance.
by Zombeez
I used this alongside my CIM Digital Strategy module – and because I’m a bit of a Dave Chaffey stalker – and it did not disappoint. It’s been a great tool both as a text book and as an encyclopedia to dip in and out of as I need to. Very well structured and far easier to follow than many other marketing text books I own!
by Aysha Aysenur
It is original and I bought used one still in the best condition to use.
by Kenneth J. Morris
A comprehensive guide to the use of digital media in the profitable satisfaction of customer needs.
However practitioners must keep aware of the very fast policy and procedure moves made by media owners responding to current economic upsets.l
by Cupcake
I read this for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing. It covers all areas digital marketing with case studies, current examples. Useful for both theory and application. Highly recommend!
by Shu Tzu Chang
Good book, very useful