Digital Marketing
£56.90£58.90 (-3%)
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oréal.
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Pearson, the world’s learning company.
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Additional information
| Publisher | 8th edition (9 Mar. 2022), Pearson |
|---|---|
| Language | English |
| Paperback | 560 pages |
| ISBN-10 | 129240096X |
| ISBN-13 | 978-1292400969 |
| Dimensions | 22.1 x 2.03 x 26.67 cm |
by D. Shirlaw
There’s no doubt the content in this is first rate and a valuable study resource for digital marketeers. However, I made the mistake of purchasing the Kindle version. It’s a frustrating experience as there are literally hundreds of blank pages in-between the nuggets of text, diagrams and case studies scattered throughout some 4,800+ pages. Something has gone wrong with the layout in creating the kindle version of this book. Really wish I could return the Kindle version and exchange for the actual book. It should be a great reference tool, but viewed in the Kindle app it’s a real slog to digest.
by Winwin
I bought the kindle version to my dismay its a waste of money as it is not compatible with kindle scribe and not fully accessible in my other kindle devices. And its too late for me to return it when i realised this problem.
by D. Shirlaw
Given the new updates, this is now one of the best digital marketing books available, especially for academic use. The new diagrams in particular are significantly helpful. I use this as a core text for a marketing module and I will be continuing to do so.
The only bad thing is that I had to ‘air’ the book for a couple of days as the plastic cover had a very strong plastic smell.. the type that can be very strong an unpleasant.