DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably

In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.

If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.

With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.

We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.

We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
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