Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
£33.20
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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Additional information
| Publisher | 1st edition (3 Mar. 2023), Kogan page |
|---|---|
| Language | English |
| Paperback | 496 pages |
| ISBN-10 | 1398608874 |
| ISBN-13 | 978-1398608870 |
| Dimensions | 17.3 x 3.51 x 24 cm |
by Oxford bookworm
This book is included on the reading lists of modules I lead in my role as a senior lecturer in marketing. It’s an accessible book, supported by a comprehensive set of resources. Each chapter is clearly laid out with coherent learning outcomes and well written content. Theory is applied through practical activities designed to enhance learning. Classic marketing theory is intertwined with contemporary issues pertinent to digital marketing. Appropriate to use as a core text for levels 4 and 5 and a supporting or recommended text for levels 6 and above.