Digital Marketing Strategy: An Integrated Approach to Online Marketing
£26.40£28.50 (-7%)
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Additional information
| Publisher | 3rd edition (3 May 2022), Kogan page |
|---|---|
| Language | English |
| Paperback | 416 pages |
| ISBN-10 | 1398605972 |
| ISBN-13 | 978-1398605978 |
| Dimensions | 15.7 x 2.21 x 23.39 cm |
by Dr Elvira Bolat
Absolutely great all key topics discussing guide for academics, practitioners and simply those loving the subject of digital marketing. Great selection of templates, tips and case studies. The focus is on keg marketing aspects with no injection of other perhaps less relevant aspects. Focus on responsible digital marketing practices is also a clear USP of this book. It is now a core textbook across all of the teaching I do in the University.
by Dave1
I think the latest Dave Chaffey and Co. book (2022 or 2023?) digital marketing book has more of the much needed “how to” rather than “why”. Still quite complicated and at about 500 or so pages a bit long. Taken me about a month and i’ll need to read a lot of it again and take notes. As things are changing fast, you might want to wait for the next edition of the Chaffey book. I don’t know when that is but it’s also likely to be quite expensive. Good used current one about £50 already.
by @Timothy_Hughes
This is Simon’s 3rd edition of his book “digital marketing strategy” which originally came out in 2016, but he has kept updating it. This 3rd edition is updated to support a post-covid world.
The book runs to nearly 400 pages and covers all the subjects you need to setup and define your digital marketing strategy. From knowing your business objectives and your customer, to integrating digital change into your wider organization, from using a channel strategy to reach your clients to conversion, retention and measurement.
As I’m sure Simon would admit, each of these subjects could take a book in itself, this book is an overview and Simon even suggests further reading should you want to dive in and read more on the subject.
If you are looking to create your digital marketing strategy, update the one you have or just need to know the questions to ask then, this is the book for you.
by No One
This is a perfect book if you are new to the field. Everything is to the point, easy to understand. I would recommend this book to those who are interested in Digital Marketing.
by Nikoleta
I find this book very helpful, beneficial and applicable. I have used older version in my Master degree university- althought it was marketing strategy, not digital. As this book is focused onthe digital ecosystem, I find ivery useful. Every chapter also shows the application to digital marketing. This book can definitely be used even if you like to create marketing strategy only.