Digital Marketing Strategy: An Integrated Approach to Online Marketing
£5.00
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies
Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
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Additional information
| Language | English |
|---|---|
| File size | 998 KB |
| Simultaneous device usage | Unlimited |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 461 pages |
by Niall O Brien
Was hoping for some content ideas and inspiration to gain a job in this field.
Instead it’s a basic description of what Facebook and Instagram is….
by b0x3d
Loved it. As a marketing professional starting my career it was very insightful
by Rich
Interesting
by Reviewer19
I purchased this from the recommending reading list for CIM L4 Digital Marketing. This is a really good book to read for those with experience with digital marketing, or for those who like me don’t have a great deal of experience but need to learn more. I would say that perhaps it is a step up for my limited experience, and some of the detail it goes into is very complex. I had to google a lot of things, and there are still one or two small aspects of digital marketing; that are mentioned in the book, that I am still unsure of.
However I believe a good book should encourage you to research and there are some great youtube videos out there. Overall this book was very interesting, and I learn a lot more than I needed to for the course, but I am very pleased about that. It made me think of ways I can use what I have learnt with my own campaigns both digital and offline. It is also a very interesting book and I found myself flying through chapters which are mostly well structured, with real life examples and a very useful section at the end of each chapter with further reading.
I would definitely recommend this!
by Reviewer19
I would consider this my bible when it comes to marketing and business development. So much applicable information across multiple aspects. 10 out of 10 for anyone in the marketing industry
by Squishy bear
This book is an absolutely essential resource for anyone who is involved in marketing.
Digital marketing is no longer a stand alone subject, digital marketing is marketing and Simon makes that really clear. He doesn’t see digital marketing as separate and his book ensures the fundemental principles of marketing are described and applied to digital techniques.
This is clearly a book written by someone that knows how digital marketing works in the real world.
Full disclosure, ive not quite finished the book yet. However, I’m well over half way and so far it’s been incredibly helpful to help give my knowledge more structure so that I can take a more strategic approach to my work.
by TomG
Excellent information in here on how to implement a digital strategy (but also applies more generally across all sales and service channels). Easy to read and jump to relevant topics. Also great as a reference source to remind yourself of key points as you work through the phases.
by Paawann
Good book, very useful