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Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
£8.60£9.50 (-9%)
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
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Additional information
| Publisher | The Do Book Co (9 Jun. 2014) |
|---|---|
| Language | English |
| Paperback | 128 pages |
| ISBN-10 | 190797413X |
| ISBN-13 | 978-1907974137 |
| Dimensions | 12.07 x 1.59 x 17.78 cm |
by Inshra Sakhawat Russell
Loved this book. It was a really fast and inspiring read! I bought a copy for my friend too.
by Amazon Customer
initially was disappointed before reading as this book is a short read.. But the ideas are great, the exercises where really helpful and it does contain some nuggets of wisdom.
So is defo worth read and doing the exercises.
by whytea
Some good examples of successful brands with purpose. The book is quite short so won’t take long to read.
by Alex James
Brilliantly written. Really thought provoking for both those thinking about starting a brand and people focussed business and those with an established one. Highly recommend.
by Rostislav
I wold suggest this book for everybody who has some ideas of building something – no matter if it is business or something else. It is the purpose that matters. I love it and every person to whom I gave the book to read it is sharing the same thoughts!
by Mr. Charles P. Ross
Alongside Do Disrupt – an outstanding text. In these days of so many US style self help/ business advice books, this Do Book Co resets the parameters. Short, sweet & focused! It gets you motivated to wean those ideas you have into something that will work (by hinting concepts that aren’t sound should not have more time wasted on them), plus directs you. Branding is a misused word (people wrongly think it is all about the logo), it is about the emotional connection the consumer has to product provider; Do Disrupt tackles this subject head on!
Have made it a text on my students reading list. So far, the best book I have read in 2014
by CHRIS J. ARNOLD
David was the man who gave business ‘purpose’. And defined it. Sadly lots of big companies paid bad consultants to change their mission statements into purpose statements and 90% got it totally wrong. David is a genius and and man ahead of the time. Most of all he gets ethics. A true inspiration.
by Iyseden Christie
Great book for anyone starting out a business