E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

£23.70

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

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EAN: 2000000479149 SKU: 167B9A96 Category:

Additional information

Publisher

1st edition (3 Aug. 2023), Kogan page

Language

English

Paperback

336 pages

ISBN-10

1398607983

ISBN-13

978-1398607989

Dimensions

15.8 x 1.91 x 23.5 cm

Average Rating

5.00

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1 Review For This Product

  1. 01

    by OLAJIGA OLUFEMI

    This book explains the core strategies that underpin effective customer acquisition, conversion and retention. An excellent read for any DTC and e-commerce professional or business owner

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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers