Essentials of Marketing
£4.70
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
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Additional information
| Publisher | 6th edition (19 Feb. 2016), Pearson |
|---|---|
| Language | English |
| Paperback | 368 pages |
| ISBN-10 | 1292098449 |
| ISBN-13 | 978-1292098449 |
| Dimensions | 19.51 x 2.11 x 26.49 cm |
by Sabrina
Always happy with my Amazon Prime. The book is very good if you are new with the topic.
by Daniel Noble
Perfect
by Sofia
The book is ok, but I have used other books that were written in a better way and presented the info in a more entertaining way. I am also very annoyed that the publisher invites you to access video materials on the website, however, they are only available when you study at uni (through your professor). I study with a distance learning centre and I don’t understand how this makes a difference. The videos look very useful and I would love to use them to compliment my learning, but alas. You would have thought that for a 45 quid book you’d get access to a bunch of videos (just like you normally do with even 20 quid books), but no. Very disappointed, otherwise would have given it 5 stars.