Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 (-18%)
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
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Additional information
| Publisher | 5th edition (20 April 2018), For Dummies |
|---|---|
| Language | English |
| Paperback | 384 pages |
| ISBN-10 | 1119476216 |
| ISBN-13 | 978-1119476214 |
| Dimensions | 18.54 x 2.29 x 23.37 cm |
by Capt Robert L. Kemball
Quiet good but out of date
by jim mcguirk
I am hoping this will help me to market my fabulous books and my beautiful music. There’s a lot to learn though so I’ll let you know when I make my first million.
by Thomas2B
As others have said Facebook are constantly making changes so this may be very quickly out of date. But there’s still lots of information that is useful and reminders of how and why you should do social marketing.
I am up to chapter four and have implemented some of the things from the first three chapters and Likes, Shares & follows have all increased by 20% plus. so for me worth the money already.
by Mr J D Clay
good to read along side Facebook 7th edition as there is a bit of overlap in engagement, audience and how to go about things from a strategy point of view. good marketing insight.
by Amazon Customer
I love the “Dummies” series of books. They are informative and very easy to follow for any beginner.
by Cogg
Dissapointed that there was nothing in the book about Facebook Login’s ability to gather aggregate user data for marketing external to Facebook.
by ghost101
I’ve worked through all this book. It’s well written and explains things reasonably well. I’ve succeeded in building a business page using it as my primary source of information, but it took some time and I’m not a novice computer user. I much prefer computing and IT books which also tell you about all the things you might like to do but can’t with the software they are describing, and ones that help to give you workarounds for these. Once I got started I found I was asking questions all the time and didn’t easily find the answers in the book. It was very frustrating but I think that Facebook itself is the problem as to my mind it makes far too many decisions for you without telling you how to undo things. This book really encourages to stay in the Facebook bubble.
by Patricia
A present so don’t know