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Google Ads (AdWords) Workbook (2023): Advertising on Google Ads, YouTube, & the Display Network (2023 Marketing – Social Media, SEO, & Online Ads Books)
£33.10
2023 Updated Edition
Learn Google Ads (AdWords) in Plain English – Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.
Learn Google Ads (AdWords) in Plain English – Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.
- Updated – Fully updated for 2023 – coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as ‘Performance Max.’
- Google Ads in all its Glory – master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise Your Business on Google without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to AdWords success.
- Access Free Tools – access the companion Marketing Almanac with free tools for Google AdWords!
The #1 Bestselling Workbook on Google Ads Advertising for Your Business
- Jason McDonald – written by a successful practitioner of AdWords. Just Google ‘Google Ads Expert Bay Area.’
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents
- Google Ads Basics – the basics matter, so begin at the beginning.
- Google Ads Gotchas – identify and fix the six main ‘Google Ads Gotchas’ that may be costing you a LOT OF MONEY.
- Keywords – find and leverage transactional keywords that make you money and nix ones that lose you money.
- The Search Network: Organization – organize your Search Network campaigns for ease-of-use and maximum effect.
- The Search Network: Ads & Bidding – write “attract / repel” ads and learn how to bid for highest ROI
- Google Display Network – avoid rip offs in the GDN, and optimize for placements and strategies that truly work
- YouTube – Google’s subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
- Shopping – Shopping Ads on Google including the Google Merchant Center.
- Metrics – Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
- Tools – Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.
Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords
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Additional information
| Publisher | Independently published (1 Nov. 2022) |
|---|---|
| Language | English |
| Paperback | 377 pages |
| ISBN-13 | 979-8361665082 |
| Dimensions | 21.59 x 2.16 x 27.94 cm |
by Steve Oke
This book is highly recommended. I’m a marketing manager for a 7 figure tech company and I’m Google Ads certified but this book still taught me loads. I wish I had read it years ago.
Google Ads is a complex topic and what amazes me is that some businesses go into it with almost no knowledge and invariably lose all their money. That’s why having a guide like this is so essential and it’s worth far more than the small amount it costs.
One thing I love is the book comes from an impartial viewpoint. It’s not pro Google, which is a good thing! Jason tells things like they are. Google are not your friends, they’re there to make money and he points out the difference between clicks and conversions, which is vital.
The thing I love about Jason’s books is they are in a workbook format that you can fill out as you go along, which helps guide you through the process step by step. This really helps when you try to tackle a complex task like Google Ads or SEO.
One last thing I’d like to mention is that Jason is a nice, helpful guy. If you ever get stuck, email him and he will try and answer your question. Hopefully, he won’t mind me saying that!
by Emilie Morrow
Very useful book for anyone wanting to learn about Google Advertising – I highly recommend this book. The book is full of useful knowledge on how to make your campaign successful and also comes with masses of online resources making it insanely good value for money.
The book is not only informative but also wonderfully written – the author balances seriousness with a great sense of humour perfectly, making the book engaging and fun to read.
by Rich
I have used this and Jason’s other SEO and Social Media workbooks to great effect. The books are user friendly and written in terms that are easy to understand and act upon. The worksheets make everything “stick” given you targeted actions that hold you accountable. A great and practical guide.
by michael clemmet
Easy to read and easy to implement! This book has something for every level of ability and once read you will have more skills.