Google AdWords For Dummies, 3rd Edition
£0.80
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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Additional information
| Publisher | 3rd edition (18 Nov. 2011), For Dummies |
|---|---|
| Language | English |
| Paperback | 432 pages |
| ISBN-10 | 9781118115619 |
| ISBN-13 | 978-1118115619 |
| Dimensions | 18.29 x 3.05 x 22.61 cm |
by S. J. Sharples
Good book, easy to understand and has improved our AdWord performance
by Jacqueline York
Only skip read this so far. However, I understand Google has recently changed it’s adwords functions, so not sure which is still relevant and which have come under the recent changes. I have been working through the Google diploma but again that was last year. I’ve been on other projects this year so haven’t been able to up date my knowledge since Christmas.
by R O Josa
Old edition 2013 and GoogleAds pages and overall design has changed.
by W K.
This book should be given to every potential Adwords user before they start.
Much better than trying to absorb all those Google ‘help’ pages.
A comprehensive instruction manual on doing things the right way, (which is not necessarily Google’s way!)
by Jane @lavelajewellery
This is a brilliant book for anyone wanting to set up a google adds
Its a very difficult task to undertake but this book helps a lot
by sternal
I must confess I’m a novice when it comes to advertising my website and although it’s early days yet having followed the instructions I am getting a slight increase in response
by geniusvfx
It couldn’t make it easy to learn, still it’s in the complexity of usual Adwords learning. I think Google’sown website is better in many cases.
by Mark
Usual dummies style, useful