Roll over image to zoom in
Guerrilla Advertising: Unconventional Brand Communication
£8.20
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Read more
Additional information
| Publisher | 1st edition (10 July 2006), Laurence King Publishing |
|---|---|
| Language | English |
| Paperback | 192 pages |
| ISBN-10 | 1856694704 |
| ISBN-13 | 978-1856694704 |
| Dimensions | 22.86 x 1.91 x 29.85 cm |
by M. Leydon
Excellent book, with plenty of examples of witty campaigns! It encourages thinking outside the box, guaranteeing exciting, innovative campaigns….
by Miss S Coates
Brilliant product, and perfect!
by AG
Great book
by Gurminder
Many books on advertising fail on two points: first, the author(s) tend to have a highly inflated opinion of themselves/their work and have a highly polarized view of what they consider ‘good work’. Second, the books fail to acknowledge modern advertising, preferring instead to focus on adverts from the 60s, 70s and 80s.
This is where Guerrilla Marketing succeeds. It’s modern, insightful and inspirational. There’s a short and insightful foreward, and a straight-to-the-point introduction – both succinctly explaining the state of modern ‘advertising’ and how those in communication/advertising/marketing need to adapt or die. The book then presents scores of international ‘guerrilla’ marketing campaigns. (For guerrilla, read non-traditional). There’s more than 70 in this book, covering all kinds of products and industries from all over the world. Some campaigns have been produced on huge budgets, but it’s nice to see more cost-effective campaigns too.
The high quality paper make the reproductions come to life and are accompanied by a couple of paragraphs of text. Nothing detailed or academic – just a short précis of the work.
The book is as relevant today as it was when it was first published, though you should also look at
Guerrilla Advertising 2: More Unconventional Brand Communications
Highly recommended for anyone in a marketing discipline. You’ll be inspired and amazed at the campaigns.
by Ricardo
Bought this book to get some new info on the issue, as I’m doing a master degree on advertising. Very helpfull, I’m sure it will be a good surprise for those enthusiastics on guerrilla advertising!
by H. V. Nguyen
Guerrilla Advertising is ‘the’ book companion for all those who want original inspiring advertising campaigns from the world’s best agencies around. With witty campaigns showing advertisers who think outside the box guaranteeing satisfaction with whats inside.
For example, to celebrate the launch of Spiderman an advertising campaign was produced by putting inside the Men’s Toilets a cubicle near the ceiling. Who of course to use that cubicle? Well Spiderman of course.
Examples such as this gives an insight into how simple and in-depth advertisers think in today’s world. Information from companies are also included with the images explaining how and why these ideas were used.