Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.

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EAN: 2000000476520 SKU: 91808021 Category:

Additional information

Publisher

4th edition (1 May 2007), Houghton Mifflin (Trade)

Language

English

Paperback

384 pages

ISBN-10

0618785914

ISBN-13

978-0618785919

Dimensions

15.24 x 2.24 x 22.86 cm

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Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business