Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
£12.50£14.20 (-12%)
‘a compelling methodology… to increase market share quickly’ — Eric Ries, bestselling author of THE LEAN STARTUP
‘a must-read for anyone in business’ — James Currier, managing partner, NFX Guild
‘will teach you how to think like a marketer of tomorrow’ — Josh Elman, partner, Greylock Partners
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers – how to attain them, retain them, engage them, and monetize them – rather than product.
Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Read more
Additional information
| Publisher | 1st edition (27 April 2017), Virgin Books |
|---|---|
| Language | English |
| Paperback | 320 pages |
| ISBN-10 | 9780753545379 |
| ISBN-13 | 978-0753545379 |
| Dimensions | 15.3 x 2.4 x 23.4 cm |
by Dan
As much as I disliked how often the author likes to remind you that they coined the term – I did find some inspiration from the book and lessons on ways of working in growth hacking teams. For smaller or more dated organisations this should really highlight the need for visibility into your customers behaviours and your product/platform performance.
What I took away from reading this was 1: give your growth teams a clear metric to hack; 2: learn quick by experimenting; 3: prioritise; 4: repeat the process.
by J. Axup
A lot of the tech companies in here I had to Google “is that still a thing”. It was printed half a decade ago so case studies like Groupon, LogMeIn and Facebook leave you thinking, what is that? The writer is extremely good at writing though. I have to say it’s still relevant and worth reading even today. Ironically the writer pans Segway as a dud but this book was written before the boom in eScooters and hover boards.
by TinaN
I wish I had read this book years ago! A must read for every entrepreneur. Very well written and plenty of useful information. There should be more books like this one. Thumbs up to this book!
by Mr. Jackson Mahr
Meh…it’s good in its way, a few nice ideas and some good tools about allocating resources, however, it ultimately suffers from that slightly deluded notion that all new businesses are online ventures (yawn). In this regard, the book is really blinkered, ignoring the 90% of the economy that isn’t completely digital (that percentage that actually makes things and doesn’t just reheat existing service models). It also keeps referring back to the same few hackneyed ‘unicorn’ examples – Uber, Hotmail, Airbnb et al., and while they have some very interesting stories and techniques, these are mostly useless to the small (and really small) start up.
There’s a handful of good ideas, certainly, there’s some good budgeting structure information as well, but the rest is just warmed up standard sales and marketing material (i.e. sales funnels) and a lot of discussion on the same handful of digital brands. Nothing really new.
It would have been great if it were tailored for small organisations that eschew that same, worn out VC model, it could have had really practical, really scaled down, really actionable material for super small, real world ventures that also seek growth in the bits of the world that aren’t glued to a mobile phone. This would have made the book a great tool indeed.
So while it’s Ok, it’s well written, it could have been far better if it stepped outside the same familiar bubble.
A lost opportunity.
by nopstar
A must read for digital marketing professionals. I’m a growth hacker in residence for a venture firm with over 1800+ investments worldwide. I’ve spent the last 18+ years honing my skills, and I spend my days working with our portfolio companies, trying to impart a growth mindset, and training them to use the growth framework to help scale. This book covers all bases. I wish I would have had this book when I was starting out!. Any seasoned marketing professional will have plenty of takeaways from this book. I’ve made this required reading for when I teach courses or give talks. Hat’s off to the authors.
by Ricardo Torres
Really good book if you want to learn about growth marketing
by Annette
Even if you don’t have a dedicated growth team, this is a great addition to any product manager’s toolkit as at some point you will reach Product-Market fit and will need to understand how to improve the funnel as well as revenue.
by Matt D
I’ll start by disclaiming that I’ve not read many books on business development. The authors appear to bring scientific rigour to the creative endeavour of innovating business solutions. The main takeaway is, and certainly something I intend to use moving forwards, their growth hacking cycle. The cycle phases were clearly outlined and would make a great cheat-sheet one-pager to refer back to. This book is also useful in outlining core roles required for starting and running a business more broadly. I would recommend this to anyone relatively new to start-ups in particular, or those keen on learning a foundation for a reliable creative testing process.