Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
£19.00
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.
Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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Additional information
| Publisher | 1st edition (19 July 2016), Wiley |
|---|---|
| Language | English |
| Hardcover | 160 pages |
| ISBN-10 | 1119281644 |
| ISBN-13 | 978-1119281641 |
| Dimensions | 15.75 x 2.29 x 23.11 cm |
by Amazon Customer
Whoa! Sales nerds rejoice!
by A Thomas
75% of the book is a list of software. Basically, you pay £15 to read a stack of adverts for a load of web services or software.
It is with out doubt the worst sales book i have ever read. a total waste of my money. I rarely write reviews but this book is so poor I had to.
I see all the good reviews on the page and wonder if they are his friends or family because they are so badly misleading
by Trader Bhoy
Having been in sales for almost 20 years Hacking Sales is refreshing. It’s more of a “Guide to Technologies & Apps For Sales”. There are some nice ideas on how to define your ideal customer, how to generate lists with contacts which will save you a lot of time. For £10 it’s worth buying as there are probably a few game changing ideas in there. It is not a book on “How to Sell” so don’t expect any content on how to pitch etc. In fact the book refers you to SPIN Selling by Neil Rackham (which is probably the best sales book I’ve ever read). In short, good selection of nice apps / systems to help your sales process.
Update after 1 month: I read the book again and decided to give this 5 stars. It’s definitely a strategic book and some parts are not relevant if you have a small, defined market. However: one great idea or two (which I found) can be total game changers. We love Yesware and are signing up asap. CRMs were too generic for us but gave us an idea of what’s out there in terms of functionality. This helped us choose a new CRM system.
A great book for Sales Directors / Company Owners. Could be good for sales people – as long as your company will invest in new tools / technologies.