HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
£1.80£9.50 (-81%)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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Additional information
| Publisher | Cutting Through The Bull Publishing (8 Jan. 2021) |
|---|---|
| Language | English |
| Paperback | 86 pages |
| ISBN-10 | 1838348808 |
| ISBN-13 | 978-1838348809 |
| Dimensions | 15.6 x 0.58 x 23.39 cm |
by Amazon Customer
I read this in less than 3 hours so easy to get through but what has hit a chord is the simple way the author conveys some pretty important concepts and ideas. As a business leader it certainly made me sit back and think about my approach.
by Mr. P. Harvey
An elegantly crafted narrative that makes a compelling argument as to the value of effectively delivered marketing communications for B2B organisations. This is not a book for hardened marketing professionals, more targeted to those executives that can benefit from marketing communications but are not necessarily sure how or why.
It articulates this value in a clear and concise way (a 45-60 minute read) giving real examples showing how marcomms can be leveraged in today’s world.
I would recommend this book to leaders of B2B organisations, in particular, those that believe marketing communications is only of value in a B2C world.
by Ben Purser
Even though it’s a short book I didn’t feel It was missing any key information. Very easy to read with plenty of imagery. Would definitely recommend to anyone in the marketing industry or looking to get into marketing.
by xyz
This book sheds light on a really key area for business success which is often misunderstood or overlooked. It’s written in a no-nonsense, jargon free style, and argues its case forcefully with plenty of examples and brief case studies to back it up. All in all, I found it a very readable and manageable intro to an important subject.
by Anastasia Psarra
A straightforward approach to marketing. This book offers an insight into the power of truly integrated marcomms and why it’s a truly vital element of every successful business. A must read for those who want to get the most out of their marketing communication strategies.
by Angel CJH
I found this book a really useful overview into the marketing process. It’s easy to read and gives clear takeaways about how marketing will benefit your business and the steps you need to take to implement a cohesive marketing strategy. I specifically found the chapters relating to marketing and sales useful and the common mistakes that people make which was a good reminder of what we should be avoiding.
by randolph kent
Harnessing Power at Your Fingertips is clearly a creative and practical guide for those who want to make an impact in the marketing communications sector. This very thoughtful and accessible guide for leaders in marketing communications has valuable perspectives and lessons that transcend the needs of any single sector. For those concerned with development and humanitarian issues, for example, it offers important ways to promote collaboration, foster creativity and identify and adopt innovation and innovative practices. A valuable contribution to everyone who wants to maximise the impacts of their organisation.
by hj82
This is a great introduction to marketing communications and use of branding from a corporate perspective. I have never been much of a corporate book reader but found this light but informative. It doesn’t take too long to read but rich content with examples of success and failure in marketing for other organisations.
I valued the insights and it has helped me understand the wider strategic approach that can be achieved through a centralised marketing communications team under a so for leader. This is something my employer has implemented but I value the explanations as to any this is crucial to success.
For any growing business this book is a great resource to develop thought leadership that will strengthen the company ready for more challenging times. This book is suitable for client service teams and management to help unite the team.
Dominic Walters has achieved a wonderfully simple book but it definitely builds a strong case for firstly a marketing communications approach and secondly for it to be unified within a business.