Hook Point: How to Stand Out in a 3-Second World
£0.80
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Read more
Additional information
| Publisher | Waterside Productions (15 July 2020) |
|---|---|
| Language | English |
| File size | 6181 KB |
| Simultaneous device usage | Unlimited |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 304 pages |
by Kindle Customer
Not impressed expected more examples Ro be able to convert to my own business
by Pro-Impact Design
I was hooked from the start – authentic and genuine from the first page
Great read, I’m now moving on to his next book one million followers
It gives so much value about how to build genuine connections with your audience – a must read if you want to stand out in a busy space.
by Joanne Whitlock
I like books that get clear and specific about what they are explaining instead of leaning on the inspirational quotes. This book did the trick for me. Make sure you have pen and paper to hand and make the most of how it gets your brain whirring.
by Sue Reid
Good read for a great understanding of your hook point in any business not just for social media. Brandan has mastered the art of gaining customers and followers.
by Caroline McDonald
I don’t think I will finish this book. I will keep going a bit more, but honestly, it seems too much for corporate and I am not interested in the marketing field – funny enough I have worked in big advertising agencies with big clients, “in my past life” – Now I am doing wellbeing and I need practical simple things.
It is my personal experience, I won’t say the book is bad. It is just too much for what I need. I will keep reading a bit more with the hope to find it useful. But I prefer simpler stuff, I need marketing in my life but as simplified as possible, as a tool for my little business.
by angelica
I really liked this book because Brendan explains his framework really well and gives great examples. Although I am a new entrepreneur, not a big company, I can see ideas that would work for me. Every chapter builds in the last and all are full of helpful advice no matter how big or small your company are.
Highly recommend to anyone wanting to grow their business.
by Ajay M.
I gave it a good shot but it is so generic, so boring and so: me, me, me, look at me, am I now awesome book that quickly Inhad to take a brake and go and throw up.
So fed up with this business / self help c@@p they churn out these day.
Follow a typical template of any 5 star amazon book. I neee to get some 1 star only books from now on as amazon reviews clearly can’t be trusted.
Get the boom and see for yourself.
by Pro-Impact Design
Satisfy your wife with this!
A succinctly written book that will steadily expand your knowledge on the essential craft of compelling content creation, giving you the tools to capture attention online by packaging your message and brand in a way that will connect with the masses.
So much so, you’ll no longer be working weekends to pay the bills, instead, have some quality time with the Mrs. ????????