How To Build A Kick-Ass Advertising Agency
£9.70
Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches.has helped hundreds of agencies, you guessed it, win more new business.
The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.
Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:
- What the heck is advertising today and how to create a powerful brand.
- How to build a one-page profit-oriented business plan.
- How to craft a stand-out positioning and business development plan.
- The superpower of delivering unignorable thought leadership.
- A detailed approach to lead generation.
- Account-based marketing vs. inbound.
- The importance of intellectual property.
- Talent recruitment and management.
- How to create the right personal branding.
- How to build long-term client relationships.
- Financial management.
- How to name your agency.
- How to buy and sell your agency.
- Dozens of supporting facts and figures.
This is the new Levitan Pitch… Buy this book. Grow your advertising agency faster.
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Additional information
| Publisher | Peter Levitan (12 May 2023) |
|---|---|
| Language | English |
| Paperback | 276 pages |
| ISBN-10 | 0988311984 |
| ISBN-13 | 978-0988311985 |
| Dimensions | 15.24 x 1.6 x 22.86 cm |
by Sam James
This is a great book written by an adman who has definitely got the t-shirt. Ad agencies … yes they do still exist .. operate in a highly competitive environment. But strangely are often very bad at sales, self branding and promotion. If you want to survive, buy the book and do as many things that PL suggests as you can.