How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
£9.50
How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.
The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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Additional information
| Publisher | Vendlab Publishing (20 Oct. 2022) |
|---|---|
| Language | English |
| File size | 18062 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 360 pages |
by wolf
Easy to read, clearly laid out, with strategies for improving any eBusiness (so any business really).
Anyone interested would do well to check it out.
by Amazon Customer
This is a well written guide to eCommerce, broken down into neat, readable chunks. It covers a lot of key areas, and the figures are helpful to illustrate the key points. Would recommend for anyone in the field or interested in starting or growing their business!
by Japes of London
I recently had this book recommended to me by a friend, and I must say, I was pleasantly impressed. The author’s practical experience in starting and growing an online business made this book a worthwhile read, and covers everything in one place, that I might have had to scour the web for.
Ginn’s insights are concise and straightforward, making the book an easy read. I appreciated the way he shared his firsthand experiences with the pitfalls that often come with e-commerce, and provided practical advice for avoiding them.
Overall, I found this book to be an excellent resource for anyone looking to start or grow an online business. It’s an investment that will undoubtedly save you time and provide valuable knowledge to help you succeed in the world of e-commerce.
by d verhulst
I looked at various free papers and other material that is out on the web about eCommerce. I shouldn’t have wasted all this time. This book is all I need – and is much better than anything I’ve seen before. Not only is it comprehensive with a very clear structure, but it’s also written extremely well – a layman like me now understands these technical methods and tips.
There are a lot of books on the topic of eCommerce and even more free papers. Many of these are written by people who write blogs and sell courses. This one is different. It’s clearly written by someone who knows what works through years of trial and error, the tough practical experience.
by c h
This is a very practical read with lots of useful advice. Clearly by someone who has spent the time seeing what works, it’s going to save wasted effort by skipping to what actually needs to get done.
Would recommend.
by tom dixon
I was searching for a guide to help me branch away from just selling on eBay and Amazon and came across this book. Just the ticket
by cp
a thorough guide to building an e-commerce business, full of helpful hints, such KPIs to measure effectiveness of the business, pros and cons of different platforms.
It is an easy read, with a clear structure covering the business planning in general, website performance, online marketplaces, all from the point of view from a an ecommerce entrepreneur.
by J. Morgan
If you are building or scaling ecomm, this is a rare and valuable guide. From how to make financials and economics work, to the nitty gritt and watch outs of using the major UK and global market places, incl. Amazon of course.
Fascinating also as an insight practitioner sat on the other side of e-commerce data.