How to Plan Advertising

£44.00£57.90 (-24%)

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

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EAN: 5000000492626 SKU: 1829AB2E Category:
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2 Reviews For This Product

  1. 02

    by Cristina Travella

    It is like a New one

  2. 02

    by Amazon Customer

    I think this book provides good tools for people approaching strtegic planning departement. It’s complete, easy to read and understand.

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How to Plan Advertising

£44.00£57.90 (-24%)

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