How To Write A Good Advertisement: A Short Course In Copywriting
£3.80
You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.
Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.
LEARN HOW TO:
Grab reader attention immediately
Write compelling copy that holds attention
Write a call to action that’s difficult to refuse
Design winning layouts
Increase the number of orders
Convert more inquiries to orders
GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:
Effective advertisement length…use of color…smart media placement…and much more.
Read more
Additional information
| Publisher | Golden Springs Publishing (18 Jan. 2016) |
|---|---|
| Language | English |
| File size | 1365 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 258 pages |
by Keith Everett
Enjoyable book with lots of gold nuggets. A Mini course in copywriting, but it is a bit dated..
by Amazon Customer
Some of the opinions are outdated, but the basic concepts outlined remain relevant. I particularly liked the quizzes at the end of each section which get you actively involved instead of just passive reading.
by JKM
This has provided me with tremendous insights on how to write good copy for my home business. It’s worth every penny.
by Amazon Customer
I’m completely new to copywriting and wanted to learn some good fundamentals in writing good advertising copy.
This book is absolutely outstanding, there’s so many golden nuggets of information.
Whilst my writing skills are not the best, the knowledge I’ve gained from this book is definitely going to help me going forward.
I’d be confident in recommending this to anyone.
Easy 5 stars!
by Paul Simister
I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.
It seems to me that there are three types of copywriting books available.
1 Those that appear with plenty of hype (the authors are copywriters after all), become popular, garner a lot of five star reviews and then, in a few years, are forgotten, lying dusty on bookshelves or unopened on someone”s Kindle.
2 Classic copywriting texts that have well and truly stood the test of time. Some like “Scientific Advertising” by Claude Hopkins and “Tested Advertising Methods” by John Caples, date back to the period between the two world wars. Others like this one hail from the 1960s.
3 A small number of recent books are destined to avoid the ignominy of group 1 and will pass into the second group. The trouble is, it’s impossible to identify them before reading and not even clear afterwards. You need to keep being pulled back to the book. I’m expecting most of these modern classics to be strongly kinked with breakthroughs in marketing psychology, neuromarketing and behavioural economics. We’re starting to be able to explain why the tested and proven methods of the historical masters actually work.
There’s a reason why books in the second category are still valuable despite the obvious exclusion of references to websites and social media. That’s because the underlying psychology of people is hard wired into us and will only change gradually over centuries, regardless of the media used to carry the words.
If you’re an aspiring or practising copywriter or a marketing professional , I urge you to spend the few hundreds of pounds acquiring the classics before you commit even more to another training course. There is so much to learn.
If you’re a business owner looking for tips on how to write do it yourself copy for your website, sales letters or advertisements, you don’t have the time or interest to assimilate all these different perspectives so I suggest you look for a general guide on copywriting (I like “The Brain Audit” by Sean D’Souza) or a more specific one for writing copy on your intended media. Even better, you might want to find what widely read copywriters who will do it for you.
As for my own views on the book, I have my favourite business books in both paper and digital formats wherever possible. I may prefer looking at the real book but the digital version is always with me and available to check if something is nagging away in my subconscious. I have both versions of this book.
Paul Simister, a business coach who helps business owners who are stuck, get unstuck.
PS, sorry about the rant. It’s something I’ve been building up to for a while as there has been a flurry of books about copywriting appear.
by Phil.UK.Net
More proof that the Internet is no substitute for real books, whether they be in printed or electronic form. This is an old book, but it relates to human nature which hasn’t changed for thousands of years. I had performed many searches on-line looking for information about the subject matter in this book, but there is nothing as comprehensive, in-depth, or well written.
It is an excellent book and the proof of the pudding was that after learning certain things and changing the wording on advertisements on my own website I saw an immediate jump in CTR. Highly recommended.
by Mihaela Caluian
If you do any kind of advertising or general online writing, this book is a must-read. Super-helpful and inspirational — Many ideas will come to my mind while going through it.
by Aaron
A lot of good stuff in here. Definitely worth the read. I liked that he covered the mindset of a copywriter towards the end.