How to Write a Marketing Plan (Creating Success, 23)
£0.50
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The creating success series of books…
With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
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Additional information
| Publisher | 5th edition (3 Sept. 2016), Kogan page |
|---|---|
| Language | English |
| Paperback | 192 pages |
| ISBN-10 | 0749475714 |
| ISBN-13 | 978-0749475710 |
| Dimensions | 13.97 x 0.64 x 22.23 cm |
by Amazon Customer
The text is almost copy pasted from Marketing Plans by Prof Malcom McDonald from Cranfield. Only the examples are different. Very dissapointed that someone actually prints and sells this as his own material.
by Bobby Tables
A short but sweet little guide to give the reader the basic knowledge to create a marketing plan. Despite being aimed at the SME, clearly a lot of this guidance can be used within larger companies too.
This is a new and updated version of a previously well-received book, including information about social media marketing, email campaigns, web commerce and much more. It may be enough to get the totally stumped reader out of a hole, as well as acting as a springboard to marketing generally. There is even a sample marketing plan included for good measure.
It is written in a friendly, easy-to-understand manner that effectively takes the hand of the reader and guides them through the entire process. It could also be an ideal resource for many students. Should you be a more-experienced marketer who possibly has “temporarily misplaced” knowledge about a certain subject well, this book can be your little secret and aide memoire!
Nothing else need to be said. Should you have a need for a marketing plan and welcome a knowledgeable expert by your side, this book could be a very powerful ally. At its low price, it is an effective steal.