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Imperial Persuaders: Images of Africa and Asia in British Advertising (Studies in Imperialism)
£48.00
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies’ images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. — .
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Additional information
| Publisher | Manchester University Press (21 Aug. 2003) |
|---|---|
| Language | English |
| Hardcover | 256 pages |
| ISBN-10 | 0719063787 |
| ISBN-13 | 978-0719063787 |
| Dimensions | 17.15 x 1.27 x 22.86 cm |
by SimesG
Exceptionally well researched and very interesting subject matter .However the constant cramming of Political Correctness down the readers throat makes me want to vomit. Yes,some of the early adverts are so crass,they are truly unbelievable,but seeing a kid in a football strip adopting the familiar footballers pose,foot on football,arms crossed,green grass in the background, being construed as an icon of Imperialism is surely indicative of the author having a chip on their shoulder.Such a pity,they didn’t need to resort to this.
by Amazon Customer
Item in very good condition, fast delivery and exactly as described, thank you very much!