Influencer: Building Your Personal Brand in the Age of Social Media
£18.30
-Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today–earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money–all while doing what you love.
Read more
Additional information
| Publisher | Citadel Press (1 Jan. 1900) |
|---|---|
| Language | English |
| Paperback | 272 pages |
| ISBN-10 | 0806538856 |
| ISBN-13 | 978-0806538853 |
| Dimensions | 13.89 x 1.83 x 20.96 cm |
by Amazon Customer
Author gave some Nice tips, good read.
by Y.S. Stephen
Influencer examines the volatile environment of social media content creation, how to master it, and make a living out of it.
WHO WOULD ENJOY IT?
Anyone looking to become an ethical “influencer” or grow their social media account. Because this book focuses on Instagram a lot, it is particularly useful for those who want to focus on growing their followers on that platform.
WHAT I LOVE ABOUT IT
Due to rapid changes in technology and social media algorithms, there aren’t many authors brave enough to write a book on how to build a followership on social media platforms. However, the author did a good job covering basic issues that are not hinged on changing technological fads like “How do you find your voice…?, “How do you stand out from the crowd?”, “How do you get sites and brands to notice you?”, etc
I also love the sections where people with a large social media following give tips on what they think they did right to become successful. The book explicitly gives tips on what you must never do on social media, some of which many are guilty of.
MEMORABLE PASSAGE
Authenticity is the backbone of the content these women create, and their audiences look to them for expert advice. Celebs are paid to promote alcohol companies even though they don’t drink, or cars even though they don’t know how to drive. A good influencer, the type you will be after reading this book, would never promote something she wouldn’t organically share even if she’s being paid by a brand. I’ve seen creators turn down $25,000 because something wasn’t “on brand” for them. If that’s not putting your audience above yourself, I don’t know what is.
by Iola
If the teen in your life (or even you) dreams of being the next big YouTube or Instagram sensation, then you need this book. It takes readers through the nitty-gritty of what it takes to be an influencer, and the basics of how to run your own influencer business.
And influencing is a business.
Influencing isn’t just taking a pretty photo and posting it on Instagram. It’s also learning skills like design, photography, writing, social media, websites, modelling, and public speaking (because many of the successful influencers. The bigger influencers are mostly posting pictures of themselves, so it’s also hiring the photographer to take those shots, and perhaps even the makeup artist and hairdresser so you look like Wow! not woah.
The focus of Influencer was on fashion, lifestyle, and travel influencers—the glamour end of the game. But many of the principles still hold true for smaller-scale book bloggers. For example:
– Blog on WordPress.
– Be on social media, if only so people can tag or mention you.
– Secure your username on every platform so no one can steal it.
– Be honest.
– Have a balance between organic content and advertisements.
– Ask a question to build engagement (yes, I’m still working on this one).
– Plan and prepare your content in advance.
(If you’ve followed me for any length of time, you’ll know I’ve been recommending all these things to writers since forever.) Hennessy also says:
If you are in this business for the right reasons, creating create content, and engaging with your audience, the followers will come. This isn’t a sprint; it’s a marathon. Never forget that.
(Also remember that sprinters spend just as many hours a day training as marathon runners!).
The one weakness of Influencer was the chapter on building an audience—how to get people to follow you and engage. She makes some good points (don’t buy followers. Or Likes. Ever. Use hashtags. Follow hashtags.) But the chapter is light on detail.
The chapters on contracts and agents hit home the fact that being an influencer is a lot more than living an Instagram-ready life. It takes business savvy, hard work, and a determination to succeed. It takes knowing your “why”—why do you want to do this?
All in all, becoming a successful influencer sounds a lot like becoming a successful author.
A lot of hard work with no guarantees, so you need to learn to find joy and success in the process.
Recommended for anyone who wants to get into influencing on a small or larger scale, or anyone who is curious as to how and why anyone can justify paying some blogger thousands of dollars for posting a few photos on Instagram.
Thanks to Kensington Books and NetGalley for providing a free ebook for review.
by Amazon Customer
Broken down in to easy to read sections.
by PageTurner
I was hugely disappointed at just how sexist this book is. It refers to influencers solely using female pronouns ‘her’ ‘she’.
Struggled to read on.
by Marlena
This book have a lot of tips and advices. Perfect for beginners which need a hand to come to this world. I was reading the book with such a pleasure that I don’t know even when and how fast I did it. I like the straight way of Brittany’s words, while you are reading is easy to feel passion of someone who what to give this passion to people. Now after this book, it’s time to correct mistakes and work as never before! I’ll recommend this book for all people who want to work in social media. 256 pages with wisdom, pleasure and surprises.
by Laurel
Great practical advice