Instant Advertising (Instant Success Series)
£19.00
From the international go-to guys in small business know-how:
Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would’ve been if you’d tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they’re going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don’t become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.
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Additional information
| Publisher | McGraw-Hill Education (9 Jan. 2006) |
|---|---|
| Language | English |
| Paperback | 288 pages |
| ISBN-10 | 0071466606 |
| ISBN-13 | 978-0071466608 |
| Dimensions | 19.81 x 1.47 x 22.86 cm |
by Leigh P.
This is no doubt the best of the Instant series. Its so good that I just had to give mine away! Don’t worry, I will be getting another one when I finish writing this. Super book full of really practical ideas that you will wonder why you haven’t done them already. As Brad says. It is simple but not easy. Get this book, read a little every day and more importantly than anything else is ‘take action’. No one ever got rich through good ideas alone.
by Mr. S. Fevyer
This book contains good, clear advice on the financial side of sensible advertising. The book concentrates, quite rightly, on ‘direct response’ advertising and the importance of knowing how much an ad is costing you and how much money it is bringing in to your business. The author breaks down the numbers very clearly, better than any other book on advertising that I have read. However, the title of the book promises that we will know how to “Write and design great ads”, this is where it falls a bit short. The book is trying to do too much. To be fair, it does contain good advice on “writing ads” but all of it has been said before by other authors. Where I felt let down the most is in the section about “design”, this is lightweight, vague and there are no examples at all. The book was worth buying in my opinion for the breakdown of the ‘financial side’ but the title of the book does seem to promise something else.
by silvia krivosikova
Great tips, very useful, although found some parts out of date. Still a great reference. Definitely a book to keep.
by Andy Scott
GREAT condition for great price
by Ian Bone
Having recently started my own small business, I found the information in this book invaluable. I suspect by implementing even half the ideas suggested I will both boost my sales and more importantly save a small fortune in advertising costs.
by Amazon Customer
149 cracking reasons to improve your advertising was good enough for me…thanks Brad.
This book should be compulsary reading for every marketing professional and business owner alike.
If you want more from your business – buy this book!
by Susan Fellows
I must say, I am very impressed with this book. I had no idea I was doing so much wrong in my advertising (apart from the fact that I wasn’t making as many sales as I had hoped).
I am only up to page 48 and have already got a pad full of notes that will definately spice up my flyers.
The rest of the book looks as full of useful information as the first 48 pages.
The sections of the book are written in a very detailed yet concise way, no jibberish.
This is a book that I can’t stop reading and hopefully this will now be the same case with my advertisements.
Thank you Bradley.
by Amazon Customer
A detailed breakdown of the advertising process, from identifying what you are trying to sell, how best to advertise it, what mediums to use to advertise and ensuring the time and money spent on the advertising campaign is put to maximum use. We can all relate to the advertisements on the TV that make you laugh, or we find enjoyable, but do they make you want to but the product? This book will make you look differently at advertisements you come across each day and make you think how they could be improved.