Introductory Course for Product Photography and Advertising: PRODUCT PHOTOGRAPHY FOR INSTAGRAM AND OTHER SOCIAL NETWORKS

Product photography plays a very important role in the world of advertising, advertising is understood as the way to publicize a product and generate the desire in the viewer to buy it.
When we talk about product photography we are referring to food, jewelry, drinks, clothing, accessories, medicines, etc. Therefore, the quality standards are the highest, because it is about presenting the best image of that product, but being faithful to its characteristics.
They can be photographs of food, bottles, cars, clothes, furniture, anything that can be sold or displayed. The perception of that object and, therefore, its acceptance in the market will depend on the quality of the photograph. You must keep in mind that the buyer cannot see the object in person: with the photo you must give him as much information as possible and persuade him to buy it. It is not about pressure, but about evoking and helping to sell the product.

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