Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

£17.70£25.60 (-31%)

The ultimate marketing resource from the world’s leading scholars

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

Readers will also find:

  • Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands
  • Strategies for creating loyal customers and developing personalization at scale
  • Strategies for designing effective omni-channel marketing platforms
  • Strategies for crafting a successful cross-platform communications campaigns
  • Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs

An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Read more

Buy product
EAN: 2000000473536 SKU: 293E2833 Category:

Additional information

Publisher

3rd edition (17 April 2023), Wiley

Language

English

Hardcover

432 pages

ISBN-10

1119906245

ISBN-13

978-1119906247

Dimensions

16 x 3.81 x 23.37 cm

Only logged in customers who have purchased this product may leave a review.

1 Review For This Product

  1. by Anonymous

    Sort reviews by

    Top reviews

    Most recent

    Top reviews

Main Menu

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

£17.70£25.60 (-31%)

Add to Cart