Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
£3.40
“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.”
Erv Shames, former CEO, Kraft Foods
As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics.
In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or “dashboard”, of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.
WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
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Additional information
| Publisher | 1st edition (9 Dec. 2008), Wharton School Publishing |
|---|---|
| Language | English |
| Paperback | 368 pages |
| ISBN-10 | 0273722034 |
| ISBN-13 | 978-0273722038 |
| Dimensions | 15.8 x 2.6 x 23.6 cm |
by Joan R.
All the marketing metrics you could ever need and more. Many, many more.
by Roy Webster
Its my go to book for planning marketing metrics
by John Bredican
Part of an excellent series
by dadofsam
Fast delivery at a decent price
by liz
really expensive compared to its size/(ã„’oã„’)/~~but the content is useful
by Ayesha
very good book for metrics
delivered fast
by KJG
How to measure the effectiveness of your marketing – very good (this is modern day marketing within corporates and small business!) and recommended reading for delegates on the professional marketing courses I lecture/tutor.
by Lincoln
Needed to digest this as part of my CIM course. Concise and easy to digest, good for reference in the future.