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Kotler On Marketing
£14.20
Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
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Additional information
| Publisher | Simon & Schuster UK (20 Aug. 2001) |
|---|---|
| Language | English |
| Paperback | 272 pages |
| ISBN-10 | 0684860473 |
| ISBN-13 | 978-0684860473 |
| Dimensions | 22 x 15 x 2.5 cm |
by Tommy
One of the best books on marketing. Kotler distills his wisdom into a concise book designed for managers. You will not regret buying this.
Daniel Valentine is the Author of: “Online Marketing to Investors: How to develop Effective Investor Relations” (Business Expert Press, 2015)
by DAN
even at 13 years since publication this book is rammed full of hugely relevant and useful information. i’ve been able to dip in to sections and learn what i need but at times i’ll find myself reading several pages with intense interest and not realising. keep a good notebook to hand because you’ll find something to remember on every page!
by David Aldred
Helped me get my head around strategic marketing
by David Arthur Hora
This is a Very useful read and you can learn a lot about marketing and may help you in business.
by Claire
This is a really good marketing book for all the small details. I’m currently studying for my BA in business and my lecturer recommended this book. It was a great help in the first year as I was almost clueless on marketing and it gave a lot of light reading in many areas. However not so useful for the second year as everything becomes more in depth. However, still good for explaining some elements of marketing you do not understand.
by Gary Dean
This is maybe the only Kolter book you need ; very helpful if you are a professional marketer , a student or a business executive who wants a better understanding
by ButterflyBloom
I have benefited immensley from this book, and im sure i shall beneift even more in the future. I would recommend the book.
by Harshini
Excellent