Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach

This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.

It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.

What you will learn in this book:

• The most effective and easy content themes for salespeople
• The different features of Sales Navigator and how to apply them in your daily prospecting
• Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
• How to build your pipeline and generate leads on LinkedIn
• How to use Account Mapping and the Relationship Explorer for Enterprise Selling
• How to identify, search for and target your ideal clients
• How to increase acceptance rates from decision makers
• How to maximise opportunities from LinkedIn and Sales Navigator
• How to cut through the noise of the busy inboxes of the people you want to meet
• All the ways to grow your following
• How to build your personal brand as a salesperson or business owner
• All the ways you can leverage engagement and commenting to drive up your visibility
• Why Sales Navigator is a solid investment for you and your sales team
• All the mistakes that you and your sales team are making when it comes to prospecting
• The daily, weekly and monthly habits that will make you successful on LinkedIn

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