Logos that Last: How to Create Iconic Visual Branding
£21.00£26.60 (-21%)
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.
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Additional information
| Publisher | Rockport Publishers, 1st edition (9 Nov. 2023) |
|---|---|
| Language | English |
| Hardcover | 208 pages |
| ISBN-10 | 0760383170 |
| ISBN-13 | 978-0760383179 |
| Dimensions | 22.1 x 2.03 x 25.65 cm |
by Chris
A book that not only showcases many wonderfully crafted logos but the stories behind them and the man that created them. I hope this is the first of many from Allan Peters as it’s a joy to own a copy.
by Chris
Allan is a true master of simple yet unique logos. In this book he shares his process and that is enough you need to know to order this gem among logo books. Marcin
by Cristian
As a graphic design student, I found this book to be very helpful. Allan describes his process in detail, using a very friendly tone and he gives honest industry insight and advice.
I enjoyed Allan’s advice on working hard for every client (small or big) and creating lots of ideas to make sure you give your client the best you can.
What made this book special for me was the personal tone, the whole book felt like a friendly discussion. It makes you feel you are an apprentice getting advice from your teacher, the old school way.
Highly recommend this book to anyone in the communication industry and I’ll keep reading it regularly to help make my design process better and more efficient.
by Stuart Whiffin
Not only does Allan go through his portfolio of brilliant work – he also goes through the process. Ideas don’t usually come from nowhere and this book shows the thinking behind his design and wider branding projects. Not just a collection of pictures this book really does show you how design works. Highly recommended!
by Stuart Whiffin
An incredible book that’s action packed with information. Well laid out with detailed references in detail and the design process.
A must book for anyone that is interested in graphic/ logo design
I highly recommend ! love it!!!
by Cristian
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Congratulations to my friend and inspiring mentor, Allan Peters, on the launch of his incredible graphic design logo book, ‘LOGOS THAT LAST’! My copy of the book arrived yesterday via Amazon UK. Your creativity and expertise have truly elevated my own design and creative projects. Thank you for being a constant source of motivation and inspiration!. Great stuff the book is awesomely awesome, every bit of it is inspiring.
I would also like to give a shoutout to three other amazing influencers, Barnardco, Chrisdo and Made by James. Their unique logo ideas and patterns have played a significant role in my growth as an awesome logo brand identity creator designer.
Together, these four incredible individuals have transformed my approach to design, and I’m grateful for the knowledge and inspiration they have shared. Join me in celebrating their exceptional work and talent! #LogoDesign #Influencers #Inspiration”
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by Adebayo Bamgbelu
Aside from being a beautifully designed source of inspiration, Alan’s book is chocked with invaluable knowledge that will prove useful time and again.
I’m reading this book with sticky markers to hand as I know there will be pages and sections I need to save for quick reference in the future ????
by Adebayo Bamgbelu
I have been following Allan’s work for a while so eagerly pre-ordered this book when I heard it was being released. The cover itself is a piece of art but inside is a comprehensive peek behind the curtain of Peter’s Design Co. In a time where the design community is being bombarded with noise about trends and the ‘next big style’, Allan’s book reminds us that logos should stand the test of time. His simplistic yet powerful and engaging style has inspired me to rethink how I operate my own design studio – thanks Allan ????????