mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
£11.40
No more jargon, no more fluff – Your straightforward pocket guide to marketing has arrived!
- “Not everyone has a $100 million Barbie marketing budget. I wish I could learn about more budget-friendly strategies.”
- “I am looking for more guidance on identifying and targeting our specific audience.”
- “Measuring the success of our campaigns is still a challenge. I wish there were more practical examples or tools to help us calculate our ROI accurately.”
- “Where should I advertise? I struggled to find a clear direction to strike the right balance between digital and more traditional channels. I’m not sure where to allocate our resources effectively.”
- “I’m looking for specific case studies or real-life examples of businesses that faced similar challenges and successfully overcame them.”
- “Building a brand is already hard enough, but how do I achieve consistency across all activities?”
If all this sounds familiar, then you should check out:
mar·ket·ing: Everything you need to know in a bite-sized pocket guide.
Written by award-winning marketer Sonya Gonzalez Mier, mar·ket·ing offers a wealth of insights from the marketing giants, including Unilever, P&G, Henkel, Nestle, L’Oréal, and TikTok, alongside cutting-edge research from academic literature. With easy-to-read and bite-sized chapters, this guide provides actionable insights on maximising your marketing efforts and achieving business success.
This guide covers a wide range of marketing aspects, including how to effectively set budgets, find and target receptive target audiences, outshine the competition, set up campaigns and measure success effectively, and find the perfect balance between traditional and digital marketing methods.
Inside this accessible pocket guide, you’ll learn:
- How to set an effective marketing budget and overcome objections by key stakeholders
- 5 fundamental techniques to remove bias from your marketing research
- Handy tools and frameworks to analyse your competition and business
- How to identify what marketing strategies are needed to grow sales
- The secret to utilising behavioural psychology to supercharge your marketing efforts
- How to make your packaging stand out
- The truth about how pricing your product makes all the difference
- How to navigate a price war … and win
- Actionable how-to guides on how to set up campaigns across all main channels
- What the 80/20 rule actually means and how to use it
- How to measure success and make the right decisions with the data available
- Never get confused by jargon again, with the comprehensive acronym list provided
- Over 45 concepts explained in bite-sized 5min chapters
… and so much more.
Whether you’re a seasoned professional seeking to sharpen your skills or a novice marketer hungry for knowledge, this pocket guide is all you need.
Pick up your copy today!
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Additional information
| Publisher | Kolibri House (2 Aug. 2023) |
|---|---|
| Language | English |
| Paperback | 379 pages |
| ISBN-10 | 1739503716 |
| ISBN-13 | 978-1739503710 |
| Dimensions | 15.24 x 2.18 x 22.86 cm |
by Alex
This is the book I wish I had when I first started studying marketing!
It’s packed full of clear explanations of all the marketing concepts you’ll ever need, really useful case studies to bring it all to life and the list of abbreviation in the end is exactly what my past ABM self would have wanted. Thoroughly recommend it if you are looking for an all-in-one guide to marketing and brand building.
by Steven C
This is a great book! It tells you literally everything you need to know about the whole world of marketing. The strategies explained are very useful when implemented correctly. A highly recommended read for the business professional.
by KC
This book is absolutely packed with information, both the theory and the practical side of implementation
I had been buying marketing services for yours before setting up my own company and this packed pocket guide will be my go to for my own marketing activities. Thoroughly recommend.
by Jon
“mar·ket·ing” is not just a book; it’s a modern marketer’s companion, compact with wisdom from industry juggernauts like Unilever, P&G, and TikTok, and enriched with academic sagacity. The book’s unique format of 50 concise, action-oriented chapters makes it a standout read. It encapsulates essential marketing frameworks, punctuated with real-world case studies, offering a pragmatic approach to dynamic marketing strategies.
What sets this book apart is its commitment to clarity, stripping away the jargon that often cloaks the marketing world in mystery. The author, Sonya, with her impressive career trajectory and influence, both in the corporate world and online platforms, brings a refreshing take. Her anecdotal writing style, combined with a wealth of professional experience, transforms complex marketing concepts into digestible, engaging content.
One of the book’s highlights is the author’s personal narrative. Sonya’s candid acknowledgment of the challenges she faced and her journey to demystify marketing resonates with readers at all levels. Her dedication to simplifying marketing is evident, making this guide an invaluable resource not just for newcomers but also seasoned professionals who appreciate a return to the basics.
Sonya’s credentials are impressive, but it’s her down-to-earth approach that wins readers. Her online presence, particularly on TikTok, exemplifies her skill at making marketing accessible and fun. This approach permeates the book, making it not just educational but relatable and easily applicable.
The book’s structure deserves special mention. Each chapter concludes with one-line summaries and references, enhancing comprehension and retention. The case studies span various industries, bringing theoretical concepts to life, and the how-to guides are gold mines of practical strategy.
For those who have felt lost in marketing’s maze, this book is a compass. It’s clear, concise, and remarkably comprehensive. Readers who enjoy resources like “HBR’s 10 Must Reads on Strategic Marketing” or seek the simplicity found in “This Is Marketing” by Seth Godin will find “mar·ket·ing” a necessary addition to their collection.
In summary, “mar·ket·ing” is a must-read. It’s a mentor in print form, an on-the-go guide for the ever-evolving world of marketing. Whether you’re starting your journey, wishing to consolidate your knowledge, or seeking a reliable reference as a seasoned marketer, this book is a wise investment for your career.